Family Philanthropy Playbook: Setting Shared Giving Goals

How can families set shared giving goals in family philanthropy?

Shared giving goals are the collective, written objectives family members set to guide charitable decisions, budgets, governance, and impact measurement. They align values, set contribution expectations, and establish processes for grantmaking, stewardship, and succession.
A multigenerational family and advisor around a modern conference table reviewing a printed playbook and a tablet while pointing and taking notes.

Why shared giving goals matter

Families give together for many reasons: to honor a legacy, address local needs, teach younger generations, or create tax-efficient ways to support causes. When families set shared giving goals, they move from ad hoc donations to a strategic, repeatable approach that amplifies both financial and nonfinancial impact. Clear goals reduce misunderstandings, speed decision-making, and create a framework for measuring success.

In my practice advising multigenerational families, the most successful philanthropic efforts start with an intentional conversation and a written giving plan. One family converted sporadic gifts into an annual $20,000 giving program aligned to local arts education after running a two-year process of meetings, values mapping, and a small pilot grant program.

(For legal and tax specifics, consult IRS guidance on charities and charitable contributions: https://www.irs.gov/charities-non-profits and IRS Publication 526.)


Practical first steps: set the stage

  1. Convene a values conversation. Start with simple questions: What causes matter to us? What do we hope our giving will accomplish for our family and for beneficiaries? Use a facilitator—internal or external—to keep the conversation productive and inclusive.

  2. Inventory family resources. Document cash flow, investable assets you might dedicate to giving, donor-advised funds (DAFs), business liquidity events, and time or skills family members can contribute.

  3. Create a short-term pilot. Rather than locking into a long-term commitment immediately, test a one-year giving plan that includes a small roster of grants, a budget, and a decision-maker rota.

  4. Put goals in writing. Record the mission statement, financial targets, timeline, and roles. A one-page giving charter clarifies expectations for future generations.


Choosing the right vehicle for shared giving

Different families need different structures. Common vehicles include:

  • Donor-Advised Funds (DAFs): Easy to set up and flexible for family involvement. Contributions to a DAF are generally irrevocable and may offer an immediate tax deduction, but grants must ultimately be made to qualified charities. See FinHelp’s guidance on donor-advised fund best practices for family giving for operational tips and governance examples: https://finhelp.io/glossary/donor-advised-fund-best-practices-for-family-giving/

  • Private foundations: Offer more control (e.g., direct grantmaking, program-related investments) but carry regulatory obligations, annual filings, and minimum payout rules.

  • Charitable trusts (CRTs/CLTs): Useful where income or estate tax planning is a priority, or when the family wants to convert highly appreciated assets into lifetime income while supporting charity.

  • Direct giving and pooled family funds: For families that prefer low overhead, a shared bank account or pooled giving fund can work—paired with a simple governance document.

Each vehicle has different tax and compliance implications. For vehicle comparisons and when to use each option, see FinHelp’s primer on choosing a DAF versus a private foundation: https://finhelp.io/glossary/when-to-use-a-donor-advised-fund-vs-a-private-foundation-choosing-the-right-vehicle/.

(For federal tax rules on charitable deductions and reporting, consult IRS guidance: https://www.irs.gov/charities-non-profits and Publication 526.)


Turning values into SMART philanthropic goals

Translate broad values into SMART goals: Specific, Measurable, Achievable, Relevant, Time-bound.

Examples:

  • “Support STEM after-school programs in our county with $25,000 per year for three years, and fund at least two scholarships annually by year two.”
  • “Provide $10,000 in capacity-building grants to community food banks in years one and two; measure outcomes by reduction in client wait times and volunteer hours improved.”

SMART goals let you measure progress, report to family members, and make iterative changes.


Budgeting and funding commitments

Decide how much to give and how often. Common approaches:

  • Percentage of income or net worth (e.g., 2% of gross income, or 0.5% of investable assets annually).
  • Fixed-dollar annual target (e.g., $50,000 per year).
  • Event-driven funding (e.g., a portion of proceeds when a business is sold).

Pick a method that balances generosity with sustainability. If tax benefits are a priority, discuss timing of gifts and vehicle choice with a tax professional. Contributions to DAFs typically deliver an immediate tax deduction when contributed, subject to IRS rules on charitable deductions. Keep receipts and contemporaneous acknowledgment letters for tax documentation; see FinHelp’s guide on how to document charitable donations for tax time: https://finhelp.io/glossary/how-to-document-charitable-donations-for-tax-time/.


Governance: who decides and how

Create a simple governance framework that covers:

  • Decision rights: which family members vote or advise on grants?
  • Meeting cadence: quarterly, semiannual, or annual review?
  • Conflict resolution: a voting threshold, mediator clause, or advisory council.
  • Succession: how will roles pass to younger generations?

A short governance charter or family philanthropy letter reduces friction. For families using DAFs, document who can recommend grants and whether non-family successors may participate. See our resource on DAF succession planning for concrete examples and language: https://finhelp.io/glossary/donor-advised-fund-succession-planning/.


Measuring impact and learning

Impact measurement should match the scale of your effort. For small family programs, focus on output and outcome metrics that are easy to collect, such as number of beneficiaries served, scholarships awarded, or program completion rates. For larger commitments, consider hiring independent evaluators or partnering with community foundations to track long-term outcomes.

Report results in an annual family philanthropy memo that highlights wins, lessons, and recommended course corrections. Measurement builds credibility with beneficiaries and keeps family members engaged.


Engaging younger generations

Practical ways to involve younger family members:

  • Offer age-appropriate roles: research small grants, present findings, or manage social media for grantees.
  • Create a youth advisory panel with a budget for youth-led grants.
  • Use mini-grants as teaching tools—let younger members run the selection process for a small pool of funds.

These activities teach stewardship, give practical nonprofit exposure, and increase buy-in across generations.


Common mistakes to avoid

  • Skipping the values conversation and jumping straight to budgets.
  • Overcomplicating governance—too many committees stall decisions.
  • Confusing charity selection with emotional preferences—use basic due diligence.
  • Treating philanthropy purely as a tax strategy; the strongest programs combine heart and discipline.

Documentation and tax recordkeeping

Keep clear records: written giving goals, grant agreements, charitable receipts, meeting minutes, and annual reports. For tax deductions, retain contemporaneous written acknowledgments for gifts over $250 and records showing fair-market value for noncash gifts. For detailed tax guidance, see IRS resources on charitable contributions (Publication 526) and DAFs on the IRS charities pages.


Sample family giving charter (one paragraph)

“We, the members of the Garcia Family, commit to supporting educational access in our home county with an annual budget of $30,000. We will convene biannually to review proposals, make grants by majority vote, and rotate a youth advisor to the selection committee. We will evaluate grantees annually and publish a short impact memo to inform future giving.” Write a short version like this and expand only where needed.


Where to get professional help

  • Tax advisors and estate attorneys can explain deduction limits, reporting, and vehicle selection.
  • Philanthropic advisors help with mission definition, measurement, and grantmaking processes.
  • Community foundations and donor-advised fund sponsors can offer turnkey administration and expertise on local nonprofits.

For practical vehicle comparisons and tax documentation tips, see FinHelp’s guides on choosing between DAFs and foundations and on documenting donations: https://finhelp.io/glossary/when-to-use-a-donor-advised-fund-vs-a-private-foundation-choosing-the-right-vehicle/ and https://finhelp.io/glossary/how-to-document-charitable-donations-for-tax-time/.


Professional disclaimer: This article is educational and does not constitute legal, tax, or investment advice. Rules about charitable deductions and vehicle-specific tax treatment change; consult qualified legal and tax professionals before making major decisions. For federal guidance on charitable contributions, consult the IRS: https://www.irs.gov/charities-non-profits.

Author’s note: Over 15 years advising families, I’ve seen simple, well-documented giving plans create outsized community impact while strengthening family bonds. Start small, measure, and iterate—philanthropy grows more powerful when it’s consistent, clear, and collective.

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