Effective Date: 1 July, 2025
This Privacy Policy applies to the website operated by AAP Digital LLC, doing business as FinHelp (“FinHelp,” “we,” “our,” or “us”). AAP Digital LLC is the data controller responsible for your information under this Privacy Policy.
FinHelp (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting it through this Privacy Policy. This document explains how we collect, use, disclose, and safeguard your information when you visit our website [https://www.finhelp.io] (the “Site”), communicate with us, or interact with our content, including mobile messaging.
We operate in accordance with:
California Consumer Privacy Act (CCPA)
California Online Privacy Protection Act (CalOPPA)
Telephone Consumer Protection Act (TCPA)
Controlling the Assault of Non-Solicited Pornography And Marketing Act (CAN-SPAM)
Children’s Online Privacy Protection Act (COPPA)
CTIA and carrier regulations for 10DLC-compliant messaging
Applicable provisions of the Federal Trade Commission Act (FTC Act)
We collect personal and non-personal information that you voluntarily provide or that is automatically collected through your interaction with our Site and marketing tools.
2.1. Personal Information (PII) We may collect:
Full name
Email address
Phone number
ZIP code or mailing address (if submitted)
Communication preferences
User-submitted form responses
SMS/MMS opt-in status and consent timestamps
2.2. Non-Personal Information We may automatically collect:
IP address and device information
Browser type and settings
Operating system and referring URL
Site usage data via cookies, pixels, or analytics tools
We collect data through the following methods:
Form submissions on our website
Chatbot or quiz intake processes
Email or SMS opt-in checkboxes
Facebook/Meta advertising tracking tools
Google Analytics
Zoho CRM and related lead management software
Cookie and pixel tracking technologies
We use your data to:
Deliver educational content and tools
Provide customer support
Improve the functionality and security of the Site
Analyze marketing campaign effectiveness
Respond to inquiries and follow-ups
Send communications (email or SMS) to users who have opted in
By submitting your mobile number to FinHelp, you consent to receive SMS and/or MMS communications via 10DLC-registered messaging. This includes:
Informational updates
Intake support messages
Occasional promotions (only if separately opted in)
All messages comply with:
Telephone Consumer Protection Act (47 U.S.C. § 227)
FCC Rules (47 C.F.R. § 64.1200)
10DLC campaign registration protocols
CTIA Messaging Principles & Best Practices
Message frequency may vary. Message and data rates may apply. Reply STOP to opt out and HELP for assistance. We only send messages to users who have provided documented opt-in consent.
We use cookies and third-party tracking tools (e.g., Google Analytics, Facebook Pixel) to:
Analyze user behavior
Improve user experience
Optimize ad targeting
You may disable cookies in your browser settings; however, this may limit Site functionality.
We do not sell your personal information. We may share data only as necessary to operate the Site and deliver services, including with:
Email delivery platforms (e.g., MailerLite, Zoho Campaigns)
CRM and lead management software (e.g., Zoho CRM)
SMS providers (e.g., Twilio, RingCentral) for compliant messaging
Analytics or ad networks (Google, Meta) under contractual data processing obligations
We retain personal data for as long as necessary to:
Fulfill the purpose for which it was collected
Comply with legal obligations
Resolve disputes
Enforce our agreements
SMS opt-in records and consent timestamps are retained in accordance with TCPA recordkeeping standards.
If you are a California resident, you have the right to:
Know what personal information we collect and how it’s used
Request a copy of your personal data
Request deletion of your personal information
Opt out of the sale (we do not sell PII)
Not be discriminated against for exercising privacy rights
To submit a request, contact us at support@finhelp.io with subject line “CCPA Request.”
Our Site is not directed to children under the age of 13. We do not knowingly collect or solicit personal information from minors. If we learn that we have collected personal data from a child under 13, we will delete it promptly.
If you opt in to receive emails from us:
You may unsubscribe at any time by clicking the “unsubscribe” link in our emails.
We will not send you marketing emails without your consent.
Your email will not be shared or sold.
We implement appropriate technical and organizational measures to safeguard personal data, including:
SSL encryption
Secure API integrations
Role-based data access controls
Encrypted lead intake systems (e.g., Zoho)
However, no system is 100% secure, and we cannot guarantee absolute protection.
Our services are directed at users in the United States. If you are accessing the Site from outside the U.S., you do so at your own risk and are responsible for compliance with your local laws.
We may revise this Privacy Policy from time to time. Any changes will be posted with a revised effective date. Your continued use of the Site after changes have been made constitutes acceptance of those changes.
If you have any questions or wish to exercise your privacy rights, please contact us at:
📧 support@finhelp.io
🏢 FinHelp, Mission Viejo, California