Regulation Best Interest (Reg BI)

Regulation Best Interest, commonly known as Reg BI, is a regulatory framework established by the U.S. Securities and Exchange Commission (SEC) aimed at enhancing protections for retail investors by improving the standards and transparency under which broker-dealers and their financial professionals operate.

Background and Development

Before Reg BI came into effect in June 2020, broker-dealers were only required to meet a “suitability” standard. This meant they needed to ensure investment recommendations were suitable for the client but did not necessarily have to prioritize the client’s best interest. This standard left room for conflicts of interest where advisors might recommend products that generated higher commissions without being the optimal choice for the client.

To address these concerns, the SEC introduced Reg BI in 2019, increasing the compliance and ethical expectations placed on broker-dealers. The regulation requires these professionals to act with a higher standard akin to a best interest standard, though distinct from the full fiduciary duties that registered investment advisors (RIAs) must follow under the Investment Advisers Act of 1940.

Key Obligations Under Reg BI

Reg BI lays out four primary obligations that broker-dealers and their associated persons must adhere to:

• Care Obligation: Advisors must exercise reasonable diligence, care, and skill when making investment recommendations, ensuring the suggested investments align with the client’s financial goals, needs, and risk tolerance.

• Disclosure Obligation: Advisors must clearly disclose all material facts about the relationship with the client, including fees, costs, and important conflicts of interest, allowing clients to make informed decisions.

• Conflict of Interest Obligation: Any conflicts between the interests of the broker-dealer or advisor and the client must be disclosed and addressed. Advisors must take steps to mitigate these conflicts or avoid them when possible.

• Compliance Obligation: Firms must maintain robust policies and procedures to ensure compliance with Reg BI and demonstrate effective oversight.

Practical Examples

For example, under the older suitability standard, a broker might recommend a high-commission product if it was simply suitable for the client. With Reg BI, that same broker cannot recommend a more expensive product if a less costly alternative better meets the client’s needs, unless they clearly disclose the conflict and it is mitigated.

Clients now receive a Customer Relationship Summary (Form CRS) outlining the brokerage services, fees, and conflicts of interest in plain language. This transparency helps investors understand the nature of the advice they receive.

Who Must Comply?

Reg BI applies specifically to broker-dealers and their associated persons who provide investment recommendations to retail investors. It covers a wide range of securities including stocks, bonds, mutual funds, ETFs, and variable annuities.

It’s important to note that registered investment advisors (RIAs), who are regulated separately, are already bound by fiduciary duties requiring them to put clients’ interests first at all times, which is a stricter standard.

Tips for Investors

• Ask about compensation: Understand whether your advisor earns commissions, fees, or both, as this can influence recommendations.
• Request and review the Form CRS: This document summarizes the advisor’s services, fees, and conflicts.
• Ask direct questions: Inquire whether recommendations are made solely in your best interest or if incentives affect them.
• Compare advisors: Evaluate how different financial professionals’ approaches and disclosures differ, especially between broker-dealers and RIAs.

Common Misunderstandings

• Reg BI does not make all brokers fiduciaries like RIAs; the duty is specifically to act in the best interest regarding recommendations.
• Compliance with Reg BI does not guarantee investment success or prevent losses.
• Disclosure of conflicts does not suffice; conflicts must also be mitigated or avoided.

Frequently Asked Questions

Q: How does Reg BI differ from fiduciary duty?
A: Fiduciary duty legally requires an advisor to put clients’ interests above their own at all times. Reg BI requires brokers to act in the best interest in recommendations but allows some conflicts if appropriately disclosed and managed.

Q: Does Reg BI apply to all financial advisors?
A: No. It primarily applies to broker-dealers and their registered persons. Registered investment advisors follow a separate, stricter fiduciary standard.

Q: How can I verify compliance?
A: You can request the Form CRS and detailed disclosures about fees and conflicts. Advisors should explain why the recommendation suits your needs.

Summary Comparison: Reg BI vs. Suitability Standard

Conclusion

Regulation Best Interest represents a substantial regulatory upgrade for broker-dealers, aiming to align their investment recommendations more closely with client interests. While it doesn’t replace the fiduciary standard applied to registered investment advisors, it improves investor protections in the brokerage industry through greater transparency and conflict management.

For detailed guidance on understanding broker-dealer roles and investment advisor fiduciary duties, check our articles on broker-dealer and fiduciary duty on FinHelp.

Sources

• U.S. Securities and Exchange Commission. Regulation Best Interest: The Broker-Dealer Standard of Conduct. https://www.sec.gov/rules/final/2019/34-86031.pdf
• FINRA. What is Regulation Best Interest? https://www.finra.org/rules-guidance/rulebooks/finra-rules/2165
• Consumer Finance.gov. Understanding Regulation Best Interest. https://consumerfinance.gov/
• NerdWallet. Regulation Best Interest: What It Means for Investors. https://www.nerdwallet.com/article/investing/regulation-best-interest